The expansion starts in 2027 and adds wealth accumulation products to tied-agency consultations.
Prudential Singapore has announced that all 5,400 of its tied-agency financial representatives will begin offering unit trusts and other wealth accumulation products starting in 2027.
Currently, Prudential customers can only access unit trusts through the company’s dedicated financial advisory arm, Prudential Financial Advisers Singapore (PFA).
The decision to expand access across its entire tied agency force makes Prudential the first life insurer in Singapore to allow all its representatives to distribute unit trust products alongside their existing health, protection, savings, and investment offerings.
The company stated that the move comes in response to rising demand for broader financial advice, allowing clients to discuss protection, health, savings, and retirement planning within a single consultation.