The new account combines travel protection with connectivity and airport services.
Tune Protect Group Berhad has launched TPXtra, a digital platform that combines insurance protection, travel services and lifestyle offerings under a single customer account as the group seeks to build direct relationships with consumers beyond policy purchases.
Powered by its technology arm, White Label Sdn. Bhd., the platform supports Tune Protect’s Beyond Insurance strategy by allowing customers to manage their coverage, access value-added services and redeem benefits through one account.
The platform also allows customers to customise insurance coverage according to their needs and budgets, with additional services available alongside their protection plans.
Its first offering, Travel Beyond, combines travel insurance with services including eSIM connectivity, Delay Pass benefits, airport lounge access and airport transfers.
Customers can select the services they need and book or redeem them through the same account.
How Kim Lian, group CEO of Tune Protect Group Berhad, said the platform aims to encourage customers to return by offering services beyond insurance.
The group is working with merchant partners to integrate lifestyle services and experiences into TPXtra, strengthening its direct relationship with customers, he said.